[Advertising] [Multimedia] [SEO] [Tutorials] [Video] [Web Traffic]
Search Engine Optimization (SEO) for YouTube Videos
Don't want to miss a single bit? Subscribe to our RSS Feed!
YouTube videos are 60% watched in the US. And your YouTube videos can be found in Google's search results like any normal Web page. They can rank number 1 in just days, with the right SEO.
Let's assume you have signed up for your free account at YouTube.com and are ready to upload your first video using their easy to follow instructions. This is all the SEO you need to know:
1. When forming your title, think in terms of "long tail" keywords, meaning keyword phrases of three or more words. Be sure these are in the same order people would search for them (eg/ "long tail keywords" not "keywords long tail.") Also try to anticipate what the user will type in his search. "How to" is one of the most common search phrases people use in Google and YouTube to get answers quick.
2. Think of "tags" as keywords and enter them like you would the Meta keyword tag of a web page. Select only the most likely search terms people are using and keep the words in the order people use them. Don't just use random words separated by commas. Use full length search phrases exactly how people search for them. And don't go too crazy here. Excessive tags tend to confuse the YouTube engine. Incidentally, if you have "how to" as a tag, also add "howto" (without the space.) If "how to" returns a bunch of unrelated junk your "howto" tag can better cut to the chase in YouTube's search engine.
3. The description is where you have the most freedom. It's best to begin the description with your main keyword (and title) as close to the beginning as possible. Something like this works well... "Learn how to..." then follow up with several sentences rich in long tail keywords (the same ones from your tags.) Grammar is not the most important thing in the world but try to make it friendly for people who might read the description before they decide to watch the video. Also remember that Google uses a natural text algorithm that can spot unnatural keyword spamming a mile away.
Forget Expensive PPC Advertising – This is an alternative!
Just for Example: Search on Google: "how to throw a knife" (without quotes.) The top three matches include a YouTube video and Wiki entry. The future is Web 2.0! Welcome!
Did you enjoy this post? Why not leave a comment below and continue the conversation, or Subscribe to Feed and get articles like this delivered automatically to your Email or feed reader.
0 comments:
Post a Comment